Already by the end of the year, the new company presented the Lamborghini 350 GTV at the Turin Auto Show. The radiator grille of the car featured an emblem with a bull. The successful debut proved that Ferruccio Lamborghini can make cars no worse than Enzo Ferrari. Despite producing competitive models and customer interest, the global crisis, as well as an unsuccessful attempt to cooperate with South America to sell tractors, led to a lack of funds. Ferruccio Lamborghini sold off his shares in the tractor factory, and from 1972 the Lamborghini car brand began to acquire new shareholders. The first was Swiss industrialist Georges-Henri Rossetti, Rene Limier bought the rest of the shares, then the owners began to change frequently.

​

After two years, the owner was changed again, it was the American corporation Chrysler. It was during this period that Lamborghini regained its first position on the market, which was facilitated by the correct approach of the management. Much attention was paid to modernization of production. There was created a new model Lamborghini Diablo. In 1994, the business was taken over by industrialists from Indonesia, and four years later by Audi AG. The new management played an important role in the further history of Lamborghini. The design of the model range has changed - it began to correspond to the lifestyle in the modern world. The Lamborghini Murciélago supercar was released in 2001, bringing back the company's former glory. The car showed excellent technical performance along with a stylish, modern design.